It is everywhere: next to you in the train, in your favourite restaurant when you are sharing a meal with your family, in your holidays….social media is everywhere and everyone is using at least one of them all the time. The question is: are you using one or all of them like you were supposed (and expected) to?
More than sharing exciting news, posting pictures with funny filters or letting others know what you are thinking about, social media is useful – and powerful – when it comes to businesses for one simple reason: it brings you and your customer close together.
When we are talking about removals or relocation, we are dealing with someone’s personal belongings and most of the time their most valuable possessions. We know it takes a lot of trust to get a job done as it is supposed to be, so we can guarantee you that having an online address and having a responsive Facebook page will make them trust your business way easier. Somehow it just gives the feeling of being taken care of all the time and being available to solve problems if they happen.
Putting the psychological part aside, social media can give you so much valuable information and get you so many new customers! Just like Zapala Go can help you managing your business from end-to-end, here are some useful tips on how Facebook, Twitter, Instagram and others can help you out.
It can help you being their first option as a removals company
In Australia alone there are over 8,000 removals companies according to IBIS World. EIGHT THOUSAND! That’s massive! How will someone chose your company over another? Even though referrals are important, most likely your customer (or prospect) will head to Google and look for “removal companies”. So make sure you are available when looked up online!
Do you have a website? If you do, is it up to date? Updated content and an optimised experience for someone browsing your website will increase your chances of being contacted for a quote. Also, Google is a competitive space and it might be necessary to pay for ads if you want to be one of the first results to show up in the search and you might have to do that. Trust us: no one will browse through pages and pages of search until they find you, prospects will stick to the top 10 results and give 3 or 4 a try before making a decision.
It can help you getting to know your customers better
Platforms such as Facebook and LinkedIn provide a great solution for businesses. You can get to know someone in depth when it comes to their tastes, activities… Once you have access to all of that you can target them and offer solutions they are actually interested at.
Knowing their personal taste and how they like to be approached will save you a lot of time and energy because you will know how to talk to them. Besides the default information such as gender and age, having access to their location and interests might be one of the most valuable insights. Coming up with an offer or solution based on that will definitely make you more appealing to their eyes.
It can help you being more responsive to their needs
Facebook, Twitter, Instagram and even your website and/or e-mail are tools for an open communication channel. It is easy for you to hear back from your customers and take that as a feedback to improve your business. Everybody likes to be heard and social media is an empowering tool for that purpose…make sure you are making the most out of everything you hear!
Just like social media can help you improving your business, Zapala Go can also lend you a hand on that. Zapala Go provides removal, relocation, freight forwarding and storage solutions with a simple, end-to-end solution to quoting, warehousing and operational visibility. Our understanding of industry best practices and processes from years of experience working with relocation specialists, removalists, warehouses and logistic clients, was crucial in building a tailored software to solve all your problems. Click the link below for a demo and see it for yourself!