Every now and then when we are searching for a company, product or service, we wonder if we are looking at a legitimate business. If the search is online, chances are we will feel even more suspicious about it. Two things have the extreme power to calm us down and make us proceed to checkout: online reputation (looking up on social media and feedback on Google) and if that business displays a certificate that it is part of an association. But how come being a member can be so powerful? Well, we can provide you some insight about it.
Cambridge dictionary describes an association as “a group of people who work together in a single organisation for a particular purpose”. Not only it brings companies within the same industry, region or purpose together, but it also sets the tone for legal practices and standards.
Zapala Go is a member of AFRA, the Australian Furniture Removers Association.
Even though we provide removal, relocation, freight forwarding and storage solutions with a simple end-to-end solution to quoting, warehousing and operational visibility, following industry best practices and networking with other members is important to us so we can always thrive to offer the best solution.
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Besides best practices and networking, there are a few other benefits and perks when you become a member of an Association.
Improving relationship with your customers…..and co-workers
Not only it will bring liability to your business and a trustworthy image, but it will also put you in the same environment as other companies that might face the same issues that you face. Also, two minds think better than one, so sharing problems and thoughts might bring great insights and profitable solutions.
Having the opportunity of being politically engaged
Every so often, political and economical changes impact our businesses directly. If you are one in the middle of the crowd, chances are you will be screaming and complaining but you won’t be heard. If you and other 200 co-workers are screaming together, not only you’ll be heard but you’ll be stronger and bigger if you need to put up a fight for changes or improvements.
Being better and more qualified
In many cases, becoming a member will open a door to training programs and other educational opportunities. Not only you will be in a proper environment for feedback and brainstorming, but you’ll have the opportunity to sharpen your skills.
We could go on for hours and talk about how it is also beneficial to your local community, will help you solving a crisis or even promoting the industry. But all we want to say to you right now is: if you still haven’t found your club, we can’t stress enough how it would be good for your business.
So, what are you waiting for?